In today’s fast-changing digital world, staying at the top of search engine rankings is essential for online success. As you move into 2024, regular SEO audits are more important than ever. With search algorithms getting smarter, keeping your website optimized for now and the future is crucial.
Digital marketers rely on various tools to gather insights, helping us understand what drives traffic to a site, why some content might not rank well, and how to improve page content.
SEO audit tools are key in this process, providing valuable insights into how well a website performs and where it can be improved.
Here’s where you should be if you want to use marketing automation to grow your business.
These tools are vital for businesses and marketers aiming to stay ahead in the evolving SEO landscape of 2024.
In this blog, you’ll find a review of the top 9 SEO audit tools for 2024. You’ll go over their main features, what they can do, their costs, and how they can be used to help you make the best choice.
What is an SEO audit?
An SEO audit is a detailed check of a website’s search engine optimization status. It looks at different on-page and off-page factors that affect a site’s visibility and ranking on search engine results pages (SERPs). A complete SEO audit usually includes:
Key Parts of an SEO Audit:
- Technical SEO: crawlability, indexing, mobile responsiveness, and page speed.
- On-page SEO: optimizing content, meta tags, keywords, and internal links.
- Off-page SEO: backlink profile, social signals, and external links.
Why Use SEO Audit Tools?
Although a basic SEO audit can be completed manually, using automated tools can save a significant amount of time and effort. Here are some of the key benefits of using SEO audit tools:
- Accuracy and consistent behavior: Human error is eliminated by tools, which also yield results that are consistent throughout several audits.
- Time and resource efficiency: Large volumes of data can be analyzed in minutes by automated tools, saving hours of labor-intensive manual labor. With Tarantula, you can leverage artificial intelligence to perform in-depth website crawls easily and efficiently.
- Regular monitoring: Many tools offer scheduled audits, ensuring ongoing SEO health.
- In-depth analysis: Advanced tools can uncover issues that might be missed in manual reviews. Tarantula SEO Spider, an AI-powered SEO tool, can make intelligent recommendations and provide insights that would be difficult to obtain manually.
Best SEO Audit Tools 2024
1. Tarantula
About: Tarantula is an advanced SEO audit tool created by experienced SEO experts. It has become popular for its AI-driven features and in-depth analysis. Tarantula is built to tackle complex SEO issues, especially for large businesses and e-commerce platforms.
Tarantula Key Features:
- Modern technical SEO insights
- Updated in real time.
- AI-powered recommendations
- Auditing of backlinks
- Monitoring keywords
Pricing for Tarantula: Starts at $9.95/month
Pros:
- Intuitive user interface
- Full technical SEO evaluation
- Integrate with popular marketing tools
Cons:
- A steep learning path for novices
Best for: Suitable for medium to large businesses and experienced SEO professionals.
2. Ahrefs Site Audit
About: Ahrefs is a known tool in the SEO world and is recognized for its strong backlink analysis features. The Site Audit function, which is part of the larger Ahrefs toolkit, was developed to offer in-depth on-site SEO analysis. It comes with a large database of backlinks and keywords.
Ahrefs Site Audit Key Features:
- Comprehensive backlink analysis
- Identifying content gaps
- Site health score
Pricing for Ahrefs Site Audit: Starts at $129/month.
Pros:
- Good backlink analysis
- User-friendly reports
- Regular feature updates
Cons:
- Difficult for those new to SEO
- The crawl allowance on lower-tier plans is limited.
Best for: Suitable for SEO agencies and professionals’ content-heavy websites
3. Ubersuggest
About: Ubersuggest started as a keyword research tool. Over time, it has grown into a full SEO platform, now offering SEO site audit features. It’s popular for its easy-to-use design and affordable pricing, making SEO available to businesses of all sizes.
Ubersuggest Key Features:
- Ideas for keywords
- Analysis of rivals
- Basic abilities for site audits
- Audit of content
Pricing for Ubersuggest: Starts at $20/month, with a limited free plan available.
Pros:
- Simple for first-time users.
- Offers practical SEO insights
Cons:
- Not as thorough as some high-end tools
- Advanced features are limited.
Best for: Perfect for small businesses and SEO beginners
4. SEO Site Checkup
About: A quick and easy-to-use SEO audit tool for websites is SEO Site Checkup. It’s built to offer instant SEO insights without complicated setups or needing to learn a lot. This tool is especially favored by small business owners and beginners in SEO who want practical advice on how they can act.
SEO Site Checkup Key Features:
- On-page evaluation
- Health checks at the site
- Reporting under white-label circumstances
Pricing for SEO Site Checkup: Starts at $29.95/month
Pros:
- Fast and easy to use
- Thorough checklist-style reports
- Small companies can afford it.
Cons:
- Less detailed than some expensive tools.
- Few options for customization
Best For: Ideal for small to medium-sized businesses and freelance SEO consultants.
5. Screaming Frog SEO Spider
About: Screaming Frog is a desktop application developed by Screaming Frog Ltd. It is popular with technical SEO experts for its strong crawling features. The tool is well-regarded for conducting in-depth technical audits of websites, regardless of their size.
Screaming Frog SEO Spider Key Features:
- Deep website crawling
- Technical SEO analysis
- URL Analysis
Pricing for Screaming Frog SEO Spider: Free version available. The paid version starts at $259/year.
Pros:
- Highly thorough technical audits.
- Very adaptable.
- One-time payments are available.
Cons:
- Lengthy learning process
- Larger sites may require a lot of resources.
Best for: Suitable for technical SEO specialists and large websites
6. Moz Pro Site Audit
About: Moz was one of the first to innovate in the SEO field. Moz Pro Site Audit is part of their extensive SEO toolkit. Moz has gained popularity among businesses looking to improve their search engine rankings while learning SEO best practices due to its user-friendliness.
Moz Pro Site Audit Key Features:
- On-page SEO recommendations
- Keyword ranking tracking
- Link Analysis
Pricing for Moz Pro Site Audit: Starts at $49/month
Pros:
- User-friendly interface
- Comprehensive SEO toolset
- Regular industry-leading research and updates
Cons:
- For small businesses, some features might be excessive.
- Higher cost for full feature access.
Best for: Suitable for marketing firms and medium to large businesses
7. SEOptimer
About: SEOptimer is an online SEO audit tool that conveys clear reports. It’s popular with small to medium-sized businesses and digital marketing agencies. SEOptimer is known for its customizable reports and the ability to include social media analysis in its SEO evaluations.
SEOptimer Key Features:
- Actionable recommendation
- Quick site inspections
- Conduct social media analyses
Pricing for SEOptimer: Starts at $29/month
Pros:
- Startups can afford it.
- Easy-to-understand reports
Cons:
- Less detailed than some premium tools.
- Few customization options
Best for: Suitable for SEO beginners and local businesses.
8. Sitebulb
About: Sitebulb is a newer tool in the SEO audit space but has quickly made a name for itself with its distinctive visual displays of website structure and internal links. It’s made for SEO experts who value detailed, data-rich insights shown in an easy-to-understand visual format.
Sitebulb Key Features:
- Visual crawl maps
- Internal link analysis
- In-depth analysis
Pricing for Sitebulb: Starts at $31.50/month (billed annually).
Pros:
- Unique images that convey the order of the site
- Complete technical SEO knowledge
Cons:
- More difficult learning curve for users who are not technical
- Software that is just for desktops (no cloud-based option).
Best for: Suitable for technical SEO professionals and in-house SEO teams.
9. Semrush Site Audit
About: Semrush is a complete package platform that offers strong SEO site audit software. Recognized for its wide range of features across different areas of online marketing, it also connects with Semrush’s vast keyword and competitor research data, enhancing its overall effectiveness.
Semrush Site Audit Key Features:
- Checker for on-site SEO
- Monitoring of position
- Combining Semrush with several additional tools
Pricing for Semrush Site Audit: Starts at $139.95/month (as part of the Semrush suite).
Pros:
- A complete and unified SEO platform
- New features and frequent updates
Cons:
- Prices are higher.
- The variety of features can be overwhelming.
Best for: Suitable for digital marketing agencies and large enterprises
Table of Best SEO Audit Tools Comparison
| Tool | Key Features | Pricing | Best For |
| Tarantula | AI guidance, advanced technical insights, real-time updates | Starts at $9.95/month. | Medium to large businesses |
| Ahrefs Site Audit | Comprehensive crawling, backlink analysis | Starts at $129/month | All-in-one SEO needs |
| Ubersuggest | Keyword analysis, competitor insights | Starts at $20/month | Small businesses and beginners |
| SEO Site Checkup | On-page analysis, site health checks | Starts at $29.95/month | Small to medium businesses |
| Screaming Frog SEO Spider | In-depth crawling, URL analysis | The paid version starts at $259/year. | SEO professionals |
| Moz Pro Site Audit | Site crawl, keyword tracking, link analysis | Starts at $49/month | Comprehensive SEO needs |
| SEOptimer | Quick audits, actionable recommendations | Starts at $29/month | Small businesses, and site owners |
| Sitebulb | Detailed audits, visual data | Starts at $31.50/month | SEO professionals |
| Semrush Site Audit | Comprehensive analysis, competitive insights | Starts at $139.95/month | Larger businesses and agencies |
How to Select the Best SEO Audit Tools for Your Needs
Selecting the ideal SEO audit tool depends on several factors:
A. Business size and budget
Small businesses might prefer affordable options like Tarantula or SEOptimer, while larger enterprises may benefit from comprehensive suites like Semrush or Ahrefs.
B. Specific SEO goals
For e-commerce sites, tools with strong technical SEO capabilities like Tarantula might be crucial. Local businesses should prioritize tools with local SEO features.
C. User experience
Consider the ease of use and how quickly you can learn the tool. For instance, Tarantula is more user-friendly for novices. Make sure your blog is simple to navigate and loads fast.
D. Integration needs
If you use other marketing tools, look for top SEO audit tools that offer integrations to streamline your workflow. The Tarantula compares your website to competitors to find opportunities for improvement that will come with great deals.
E. Trial periods
Take advantage of free trials or demos to test multiple tools before committing.
Future of SEO Auditing
As we look to the future of SEO auditing, several trends are emerging:
1. AI-driven insights
Look forward to more tools using artificial intelligence for prediction trends and offering personalized suggestions. Tarantula’s AI-powered insights give smart recommendations by analyzing data.
2. Voice search optimization
With the rise of voice-activated devices, tools will likely include more features for optimizing content for voice search.
3. User experience metrics
As search engines increasingly prioritize user experience, audit tools will likely include more UX-related factors in their evaluations. Tarantula assists by identifying technical SEO problems, like broken links, slow loading speeds, and mobile compatibility.
4. Mobile-first auditing
With Google’s mobile-first indexing, expect tools to prioritize mobile performance in their audits.
5. Integrating structured data
Tools are likely to provide more advanced options for implementing and auditing structured data markup. Tarantula, for example, integrates with Google Analytics and Search Console to deliver detailed insights into site performance.
Conclusion
As you finish reading this blog, it’s clear that regular SEO audits are crucial to keeping your website performing well in search results. The tools mentioned here offer various features to fit different needs and budgets.
Whether you’re new to SEO or a seasoned pro managing multiple high-traffic websites, there’s a tool that can help you succeed. Tarantula, for instance, is a great choice, offering a complete SEO audit and analysis solution. It uses AI to perform deep website scans, spot SEO issues, and find areas for improvement.
Remember, the best SEO audit tool is the one that fits your goals, budget, and expertise. Start auditing now to make sure your website is ready for success in 2024 and beyond.
